The business client is one of the reputed American educational publishers which provides personalized educational content, software, and services from pre-K to the postgraduate level. As technology has already made its way into the classroom; therefore, the multinational giant started providing digital products along with traditional print products. In the present years, the shift has sped up with a rapid concentration on the development of adaptive learning systems, thereby enabling classroom teaching to come closer to a one to one student-teacher communication. Such improvised systems allow customized learning that measures every student’s skill level and makes use of data to decide how every student can advance through lessons. At present, the client provides digital products and services to more than 11 million users on over 1500 adaptive products in higher education and digital formats for its major K-12 programs.