By:
Ronald Greer 
In 2022, animation is expected to be in trend throughout the year. From digital marketing to online streaming, animation is expected to spread it? magic everywhere! And do you know what the best part is? This trend in animation is going to be multidimensional!
There was a time when only 2D animated cartoon videos used to get all the praises. Then came the era of 3D animation. Though it is quite popular even today, it seems that the trend is changing slowly. The new generation of viewers and consumers is in love with 2.5D!
Not only the style of animation, but the color preferences, sketching styles, and background styles are also changing rapidly! So, in today's blog, we are going to talk about the most promising animation trends of 2022!
The color choices of GenZ are changing! And that is why, the vibrant red or the crimson blue is no longer the color of the season. Instead, pastels are trending! That soft baby pink, or warm baby blue is winning the hearts of many!
And it?s quite obvious that the pastel shades are dominating the world of animation as well! As far as the marketing and sales videos, and business explainers are concerned, they are being painted pastel all over!
Script based videos are no longer pulling viewers. Every viewer wants to watch something that adds value to their knowledge and skills. They want something that would make them think. And here comes the scope of data visualization!
If done efficiently, data-based animated videos could prove to be a boon to marketing! Such videos will illustrate solid reasons why a viewer should consider buying the product. It can have a massive impact on business conversions!
We have seen 2D, we have seen 3D, now here comes 2.5D! It is basically a blend of 2D and 3D animation services. Wondering whats different Lets find out!
| 2D | 3D | 2.5D |
| It is the simplest form of animation. | It is the most complex form of animation. | 2.5D is somewhere in between! |
| It is the cheapest of all three types of animation. | 3D animation requires a lot of resources, tools, and time. Hence, it is the costliest. | 2.5D might not be as budget-friendly as 2D, but it is not very costly as well! |
| It uses a two-dimensional axis to represent the elements. | It uses a three-dimensional axis to represent the elements. | Though it?s base axis is two-dimensional, it raises some of it?s elements slightly above the plain, generating a 3D-like visual, but it is not completely 3D. |
| Images and elements are drawn on a flat plain. | Images and elements are created in a completely 3D space. | The elements are drawn on a flat plain, but later, some parts are elevated. |
| 2D animated elements do not bulge out of the screen, and hence are relaxing to the eye. | 3D animated elements generate a completely immersive experience. | 2.5D is best suited to highlight some important elements while keeping a standard background at the back. Hence, the important elements appear to bulge out of the screen, keeping the background intact. |
From the above discussion, we clearly understand one thing. 2.5 D animation is quite suitable for business and marketing. It makes the products more visible, and hence helps to attract consumers towards the brands.
Have you noticed the sudden rush in animated logos? Nowadays, almost all the major and renowned companies in the world are running to make their logo animated. And it has resulted in a never-seen demand in the field of animated motion graphics.
Developing an animated logo is not enough. One needs to blend the company?s ideology, brand identity, and other aspects into the logo to make them fully attractive. But, the end result is definitely promising. Most of the companies have reported almost 100% spike in their brand value after animating their logo.
Morphed images were once a taboo in the animation world. But, with time, it has now started evolving as an art! Especially in memes and funny marketing content, morphing is widely used nowadays. Morphed faces of superstars, cartoon characters, and even common people can instill great funny animated content.
Though it is not recommended for formal presentations, the advertisement and digital marketing industry has seen it?s rapid use in the last 2 to 3 years. And this trend is expected to grow even more in 2022!
Typography has been used in the digital space for a long time. Beautiful and moving texts make any digital content attractive and engaging. And now, it has started dominating the animation industry as well. The animators are now using kinetic typography in motion graphics videos, educational videos, and whiteboard videos.
There are different typography layouts and formats. And choosing amongst them carefully is important. The typography style must blend with the overall presentation of the video. Otherwise it might make the video very congested.
Study shows that over 80% of the videos across the world are viewed on mobile devices. Now, nobody wants to view the videos in a small rectangular space on top of the mobile screen. So, the video curators have come up with a solution to this problem. To enhance the viewing experience of the mobile users, they have started using vertical animation.
Vertical animation, also known as vertical flip animation is a special type of animation which can adjust to the full-screen of mobile phones. The viewers can flip the screen, to view the entire video vertically, on full screen.
With changes in trends of animation, we can expect videos that are more attractive, meaningful, and most importantly, more accessible to people with disabilities. If these trends grow further in future, a time will come when animation will become the most prevalent form of content delivery and consumption, with enhanced participation of users.
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