By:
Ronald Greer 
Explainer videos are all over the place. Whether it is social media, YouTube, or digital platforms, we come across explainer videos almost every day. Their short, crisp, and interactive nature make it attractive for the audience. Due to their immense popularity, business companies have started using explainer videos to pitch their products and services. But, are these business explainers the same as the explainers we usually see for eLearning or other purposes? Or is there a difference? If your business company is also willing to use the explainer video services, you must read through the end of this blog.
Here, we will discuss the most prominent types of explainer videos that your company can use. But, before that, let?s take a look at some lesser-known facts about the Explainer Videos.
The businesses keep experimenting with the use of explainer videos. And their experimentations have resulted in some unique stats that other companies must know. We have listed some of those unique facts related to explainer videos below.
According to the motives of the businesses, the types of explainer videos that they should use also differ. Different kinds of explainers have different utilities. Let?s take a look at the major functionalities of different types of explainer videos that business companies use.
The name itself suggests what these videos are. Product video explains or presents a product in front of its targeted consumers. And, depending on what type of information it is given, the product explainer video itself can be of many types.
A product launch video presents a brand new product for the first time in front of the consumers. These videos are usually made crispy and attractive so that they can connect with the consumers instantly. It usually explains how the new product will solve some of its consumer?s existing problems.
On the other hand, a product update video explains some new features that you have added to the upgraded version of the product. It also updates the consumers about any performance improvements.
The product explainer videos are important as they establish the first line of communication between companies and their customers. If the product videos are good enough, and if these videos successfully answer the consumer?s questions, then half of the company?s job is already done.
The companies usually design the Training explainer videos for internal usage. These videos include a detailed explanation of the functionalities of the products and services. In the beginning, the companies used these videos to train their staff. But, as digital marketing became a bit more experimental, the training videos started finding their place in the consumer?s daily feed. And there is a clear reason behind it.
In today?s digital world, every single piece of information is available online. And that is why, whenever a buyer thinks of buying any new product, he or she first checks out the features of the products over the internet. More than 70% of the users have agreed that the training videos, which were initially meant for the staff members, actually prove beneficial to them. It helps them to understand the features and functionalities of the products and services in detail. It helps them to make better-informed decisions. That is why releasing the training videos to their consumers is always beneficial for the companies.
These explainer videos explain a specific function or feature of the product to make it easier for the consumers to use it. It might sound very simple, but it is actually not. A lot of research goes into developing these function explainer videos.
The first step usually involves the identification of the function that needs explanation. The companies conduct surveys to connect data on which functions are difficult and which are the most popular ones. Usually, the companies develop these videos on popular functions, but the consumers find it difficult. The video developers prepare the videos to answer as many consumers? questions as possible.
Promotional explainer videos mean business. It is used to pitch the product and increase business conversion. A lot of theories are there regarding how to use these videos and how to ensure maximum outreach. The best practices involve identifying the target audiences, understanding their needs, and developing promotional videos that connect to them emotionally. Also, the platform and time on which the companies launch the promotional videos are also important.
Some companies prefer to launch these videos at night, while others launch the videos at different times of the day. A good SEO strategy also helps to multiply the effects.
The social media explainer videos are specifically meant to post into the social media platforms. They are short and crisp, and answer specific questions of the consumers. The companies use the social media explainers to generate the initial interest of consumers over the product.
In recent times, the companies have started using the videos in their emailers, website content and banner content.
The features explainer videos explain the features of the products and services. They are not very detailed, but not very short as well. They highlight the most attractive features of the products that the consumers like the most. These videos also link the features with the common problems faced by their consumers. Hence, along with explaining the features, these videos also help in increasing sales conversion.
Sales explainer videos are of many types. Some of the sales explainer videos illustrate the sales statistics. They present the sales data, graphs, and statistics, in a very interesting way. These videos have multiple utilities. They are used in seminars, conferences, and even in the long form social media posts like year ending posts.
Many times, it is seen that the companies fail to produce effective explainer videos. Making explainer videos involves three main activities: developing the video, editing the video, and testing the video. And each part requires a different type of expertise and skill. But, many times, the companies do not have enough expertise in all three parts. Hence, they seek help from professional explainer video services.
The top explainer video companies offer the following features to the client companies:
Such videos help the client companies leave a long-lasting mark in their consumers' minds.
The explainer videos increase the business outreach and business conversion by many folds. And they have their own unique ways of attracting consumers. But, it doesn?t mean that every explainer video will have an equal effect. That is why the companies take help from the top explainer video companies. These explainer video services providers offer the best possible videos that can instantly connect with the consumers. If you are also looking for such a service provider, Acadecraft is right here for you.?
At Acadecraft, we have well-experienced and certified service providers. Their skill set includes 2D, 3D, whiteboard, and all other forms of animation. We always deliver 100% unique content and offer 24x7 helpline services.
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